3 Strategies for Interlinking Post-Penguin
Interlinking has become increasingly more important ever since Google implemented their Penguin algorithm change, which devalued many external links that were deemed bad or spammy. If you have been following changes in the SEO world, you know all about the Penguin update and its effects on sites all across the world. This update left most professionals scattering to figure out what Google wanted from them, and proper interlinking is one tried and true strategy that Google still looks favorably on. However, as with all things SEO-related, there are proper ways to incorporate it, and then there are methods that can do more harm to your site.
Footer Links Aren’t All Bad
Following the big Penguin update, many of those in the SEO industry started to blame site-wide links, such as footer links, as a major reason people were penalized. While in some cases this is true, it is certainly not something that you should avoid. You should learn how to properly use footer links so that your site does not get penalized in the future.
Penguin seems to stress a diversified anchor text profile and anchor text that is relevant to the page it is pointing to. That is where many footer links went wrong. Many sites, such as car dealer directories, list a huge amount of links in the footer that are very spammy. Usually, they would use anchor text like Baltimore Car Dealer, New York Car Dealer, etc. and the links would be site-wide, since they are footer links. This causes a problem when people are on a page for a Los Angeles car dealer and links for irrelevant cities show up.
Instead, keep footer links pointing only to the most useful and important pages on the site. Using this strategy is a safer approach, as it provides useful places for your users to go at all times. Don’t link to keyword specific landing pages either, as again, that creates a ton of irrelevant, site-wide footer links that hurt your anchor text diversity immensely.
Used Related Links
One of the best ways to interlink pages on your site is to create a list of related links at the end of a post or a page. This is especially important for your major landing pages, because if you have someone landing on specialized topic, you can probably get them to check out other topics that are similar in nature. If you are using WordPress, you can use a related links plugin and it automatically grabs the posts that it deems related.
Showing your visitors more posts increases the time they spend on your site and the likelihood that they may buy from you sometime. It can also help to increase your readership and subscribers as well. Another huge benefit that you receive with posting related links is that you are continuing to increase the diversity of your anchor text to a specific URL.
Home Page Links are the Strongest
Search engines view links on the home page as the ones that are the most important because they are simply on the home page. When you are linking to inner pages from your home page, make sure to use your main keyword as the anchor text. These are the strongest links that you have total control over, so you need to make them really count.
A proper interlinking strategy is essential to optimizing your SEO efforts for your site. On-site SEO is extremely important, yet it is often overlooked for unknown reasons. On-site SEO is the only type of link building that you have 100% control over, so you have to make the best of what you can control.