There’s way too many people that claim to do “video marketing.” The number of results is unreal and most of them don’t rank. So, we figured we’d jump in and show the children how it’s done. Our goal? Rank #1 for video marketing services, online video marketing services, and internet video marketing services in 1 month or less. Let’s see what happens, people.
Interlinking has become increasingly more important ever since Google implemented their Penguin algorithm change, which devalued many external links that were deemed bad or spammy. If you have been following changes in the SEO world, you know all about the Penguin update and its effects on sites all across the world. This update left most professionals scattering to figure out what Google wanted from them, and proper interlinking is one tried and true strategy that Google still looks favorably on. However, as with all things SEO-related, there are proper ways to incorporate it, and then there are methods that can do more harm to your site.
Footer Links Aren’t All Bad
Following the big Penguin update, many of those in the SEO industry started to blame site-wide links, such as footer links, as a major reason people were penalized. While in some cases this is true, it is certainly not something that you should avoid. You should learn how to properly use footer links so that your site does not get penalized in the future.
Penguin seems to stress a diversified anchor text profile and anchor text that is relevant to the page it is pointing to. That is where many footer links went wrong. Many sites, such as car dealer directories, list a huge amount of links in the footer that are very spammy. Usually, they would use anchor text like Baltimore Car Dealer, New York Car Dealer, etc. and the links would be site-wide, since they are footer links. This causes a problem when people are on a page for a Los Angeles car dealer and links for irrelevant cities show up.
Instead, keep footer links pointing only to the most useful and important pages on the site. Using this strategy is a safer approach, as it provides …
Link building is the process of getting other sites to link to your site. These inbound links are also known as backlinks. Link building is an important aspect of SEO. In fact, some web marketing strategists estimates that backlinks account for about 60 percent of Google’s ranking algorithm. This means that 60 percent of the factors that get your site ranked in Google search results pages is determined by the backlinks to your site.
Backlinks have always been an important factor in Google’s page ranking strategy. However, as of the most recent Google update, relevant backlinks carry more weight than backlinks from sites where the content is not similar or relevant to your site. In other words, in the past, any backlinks were considered good and these links tended to build your sites ranking. However, Google recently changed it’s strategy and now, only backlinks from sites with content relevant to your site are considered desirable. In fact, backlinks from sites that are not related in content may actually cost your site in ranking.
Google made these changes in attempts to promote a more “organic” linking between sites. By this they mean that backlinks are only desirable if they live on a site that is similar or relevant to yours. Link farms and link building blogs once allowed SEO pros to list backlinks to sites with no relevance to the originating blog or site. The destination site still benefited from the backlink in terms of their Google page rank. Google was not happy with this approach. The search engine giant updated the algorithm to weight backlinks from relevant sites more heavily than backlinks from sites that are not relevant. In fact, Google went so far as to de-index a few link farms and link building blog sites, putting a few completely …
Established websites require a much more specific link building campaign than new sites. The below tips comprise a suggested strategy to use with respect to effective link building for existing websites.
First Month Activities
1. Analysis of existing links. Begin by assembling:
*Prior goals and strategies
*Lists of developed links
*Link analysis tool
Document all of the findings on paper or a computer generated spreadsheet.
2. Clarify link analysis. Use a link analysis tool to determine:
*Link type and position
*Quality of origin site
*Assessment of internal link structure
*Whether the link is from an indexed page
*Similar IP clusters
Some of the information above may also be gathered through automation, which can greatly assist in the total number of links to be audited by hand.
2. Competitor link analysis. Follow the above process for analyzing essential competitor link profiles. The goal is to reveal weaknesses and get a perspective on what has worked in similar situations.
3. Opportunity mining. Identify niche markets and key opportunities to target the content that will be produced, in addition to planned outreach promotion.
Specific actions include:
*Understand who the main competitors really are (not always the obvious ones)
*Analyze competing link profiles
*Benchmark your existing link profile against competitors
*Identify all new direct and indirect key opportunities, based upon competing link profiles
4. Analyze internal link optimization. Check all internal links and document weak spots or places to expand. For example, it may be found that every page includes a link to itself within body copy, using targeted keywords.
5. Update old posts. Find old postings from quality sites and update them. Identify posts that drive in referral traffic and put a task on your calendar to update them regularly, approximately once per month.
One of the most popular components of SEO is the article directory. With the importance of inbound links to a website and their correlation to that page’s rank in SERPs, directory submissions were one of the most frequently used tools in most SEO arsenals. Times have changed, though, and many now question the value of article directories.
The changes began in February 2011 when Google released its Panda update. Panda modified the way that Google’s search engine crawled through different websites. Instead of looking so heavily at just the links, Panda allowed Google’s crawler to intelligently scour the web and distinguish between low-quality and high-quality sites. Websites that are heavy in advertising no longer received the same boost, while other types of sites that are typically viewed as more credible were given a boost.
As it turns out, Panda had something of a trickle-down effect for the rest of the Internet. The lowered importance and relevance given to article directories extended to the links that were submitted. Although Google’s exact search formula remains a mystery in many aspects, the immediate results of Panda and the recently implemented Penguin update seemed to confirm this demotion in rankings.
Thanks to the drop in significance for articles submitted to the directories, many now wonder whether article submissions are a worthwhile part of SEO. After all, there’s a very real chance that the directory submission will have a positive impact. There’s also a strong chance that, if submitted to a directory that Google isn’t fond of, the links to the webmaster’s site will hurt that site’s ranking. This threat of a penalty for directory submissions made a lot of webmaster’s concerned over their SEO strategies.
Fortunately, most of the initial fear over the updates has subsided. It was initially believed that all directories would …