Getting Started With Guest Posting
Guest posting is an effective way to attract visitors and rank your website in the search engines. When you guest post, you offer blog owners free content in exchange for a link back to your website. A guest post builds your brand by putting your name and article on the front page of an authority blog. Many of the blog readers will take a look at your content and follow the link back to your website.
Guest posting establishes you as an authority in your niche. When you give people valuable information, they are very likely to check out your website and any products you recommend. Many of these readers may become regular visitors to your website, especially if they like what they see.
Guest posting does take some planning, especially if you want it to be profitable. When you first get started with guest posting, make sure you follow these tips:
Target Blogs In Your Niche
Blog owners work hard to put up blog posts and maintain their site. When you contact a blog owner, make sure that you offer them content that is useful for their website. If you have a health article, it makes no sense to contact the owner of a pet blog. The more relevant your content is, the more likely that the blog owner will agree to publish your work.
Send them an email and ask if they allow guest posting. If they say yes, write up a relevant piece and send it over to them as a sample. If they like your work, they will publish it on their blog. When you send the work over, make sure that it already has a link back to your website. You do not want to make the blog owner do any extra work.
Get Involved With The Community
Visit forums and comment on blogs that are closely related to your niche. If you have good things to say, people will eventually start to notice you. Once you gain a good following, it is easy to convince people that you should guest post on their blog.
Return The Favor
When someone accepts your offer and lets you post on their blog, make a post on your own site directing your readers to your new post. Blog owners love this because of the instant spike in traffic coming from your post.
This is great for the site owners stats. It will make them more likely to work with you in the future. There are many different bloggers in many niches and they can share their other sites with you. It is nice to be friendly with other bloggers because they can get you links back from other blogs they have in other niches.
Guest posting is great for traffic and the bump that it gives you in the search engines. This traffic is warmed up to your niche, and much of the traffic consists of buyers. These customers are usually more willing to spend money on products than random customers.
Guest posting is a great monetization strategy that builds traffic and attracts loyal readers to your blog. As you build your relationship with other blog owners, you increase your traffic and build your brand. Guest posting is a win win situation for blog owners and the people making the guest posts.