Interlinking has become increasingly more important ever since Google implemented their Penguin algorithm change, which devalued many external links that were deemed bad or spammy. If you have been following changes in the SEO world, you know all about the Penguin update and its effects on sites all across the world. This update left most professionals scattering to figure out what Google wanted from them, and proper interlinking is one tried and true strategy that Google still looks favorably on. However, as with all things SEO-related, there are proper ways to incorporate it, and then there are methods that can do more harm to your site.
Footer Links Aren’t All Bad
Following the big Penguin update, many of those in the SEO industry started to blame site-wide links, such as footer links, as a major reason people were penalized. While in some cases this is true, it is certainly not something that you should avoid. You should learn how to properly use footer links so that your site does not get penalized in the future.
Penguin seems to stress a diversified anchor text profile and anchor text that is relevant to the page it is pointing to. That is where many footer links went wrong. Many sites, such as car dealer directories, list a huge amount of links in the footer that are very spammy. Usually, they would use anchor text like Baltimore Car Dealer, New York Car Dealer, etc. and the links would be site-wide, since they are footer links. This causes a problem when people are on a page for a Los Angeles car dealer and links for irrelevant cities show up.
Instead, keep footer links pointing only to the most useful and important pages on the site. Using this strategy is a safer approach, as it provides …